The shirt you wear, or the watch striped to your wrist, wouldn't cost you half it's price, if not for it's brand. You wouldn't be offered same respect if not for the salary you earn. We're valued and validated based on the brands associated with us, right from the slipper you wear to the family value you hold. Have a deeper look, and you'll be astounded by the irony. These brands wrapped on all of your social, materialistic, spiritual levels,actually weigh more than you. You live for the brand. You think, life's ultimate is to boast these brands you adore. Rip out this ensemble of brands camouflaging you;place yourself naked, devoid of all the stigmas you're glued to, and of the appellations you hold in a nook corner of the wide spectrum of your conscience. And you realize, you're just like a particle of mud in the midst of a desert. You don't have any uniqueness. You're no different.
If whatever I put this in my blog, comes out from some well known, brands like chetan bhagat or amit trivedi, you would pay enough attention to read and nudge your best to understand it. This is what exactly branding is. Look at what a huge difference it makes. A simple, cliche'd one line or a view on a public matter, expressed as a tweet by a branded author will be of more significance than that of a novel by a yet to be branded, unknown author.We keep an eye for the brand, more than it's content.
Life's most uncertain, bizarre, hard phase occurs at this stage, when you're unknown; you tend to suspect your skill and capability, on every onset of a disappointment. Life offers you opportunity at the most awkward moments, when you're not in a position to take it up, and demands you to prove yourself at the most inappropriate times. Only those striving to register themselves in that embellished, overrated gazette of brand, will know the hard hitting, mocking, callous nature of the journey it involves. The fact is: most of us, are not part of that journey.
We're all born unique. The science involved in the creation of a human offspring by itself makes us unique. Haven't we realized, that we've landed up on this earth, after rejecting a million applications to have a foot on this earth? We were unknown; We were one among the large stack of applicants to be a part of the Life journey, until we're born. And when we're born, we're already winners. We're unique. And we're branded too. And this branding phenomenon stick to us, grown with us, with all it's insidious nature of making us an object of less importance, before the ever emphasized brands we're accustomed to.
This uniqueness fades out in due time, and we're lost with the crowd. We lose all qualities to prove our existential necessity. When death is given a hypothetical choice of choosing one among the crowd, we don't have any legitimate grounds to prove our worth living here. We live in our comfort zone, and we're hesitant to budge our ass off this comfort cushion, this society have offered us. We cease to live; We exist with the crowd.
It seems as though we've been poisoned by this strange idea that celebrities, and so called established, branded people, are born with the same stature they hold now, or that they're some specially manufactured creatures. We're so moronic, that we don't realize that each one of us have the capability to become special; away from the crowd; high above the altitudes of a lay man; An elite place in the social order.
Your favorite actor, author, musician, singer and whomsover or whatsover, added to your branded, VIP list, quintessentially, have one thing in common. They're all unique. They're not part of the crowd, with the common boundaries, and limitations. They're indifferent towards the masses, the common ideologies in some way. They've wouldn't have reached the stature have they hesitated or felt awkward being indifferent.
We've to crack open the shell, bounding us, tearing away multiple layers of stigmas, comfort zones, risk factors, and do something extraordinary or insanely crazy that most of our fellow beings, don't even think of doing. Like one prick of a needle, bursting a balloon, it's that one saturation point, where we go beyond the line drawn by our commitments, comfort zone, the illusionary image we think we hold, the satanic addictions we're accustomed to, and the twinge of vanity that resides deep in us, just one course of event, could change us for ever. Once you're branded, the rest will become history.
There are so much of consumers, and very little brands. :) Become a brand, and life will become easier. :)
No comments:
Post a Comment